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CXO Insight, CXO Priorities, Event Strategy

CXO Event Preparation: 5 Ways to Increase Your ROI

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley, helping them improve their return on investment in industry events.

Along the way I developed expertise in CXO events—those rarified experiences designed to attract the highest level of executive. As CIOs, CFOs, CMOs and even CEOs became important target audiences for technology vendors, my clients worked to navigate the CXO event landscape. Many even launched their own C-level events with varying degrees of success.

Sharon Gillenwater
By Sharon Gillenwater
on Jun 28, 2017 12:09:39 PM
   
CXO Event Preparation: 5 Ways to Increase Your ROI

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley,...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 28, 2017 12:09:39 PM
CXO Research: Understanding What We Do

Engaging the C-suite is key to closing big enterprise deals and driving large-account ABM programs.  An essential ingredient...

Sharon Gillenwater
By Sharon Gillenwater
on May 25, 2017 8:00:00 AM
The Realities of CXO Research
CXO research must be done.  Are you up to doing it yourself?

Read any sales and marketing publication and you’re bound to...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 12, 2017 6:10:06 PM
Digital Technology: If Digital is a “Business Thing,” Vendors Must Be in the C-Suite

In recent years CEOs have commonly handed off digital to CIOs or have hired Chief Digital Officers to own the digital realm....

Sharon Gillenwater
By Sharon Gillenwater
on Feb 7, 2017 1:51:42 PM
How to Save Your Salespeople Time

Every day we hear from sales leaders about how their sales teams are overwhelmed and under prepared when it comes to selling...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 21, 2016 1:04:21 PM
Do Your CXO Events Leave You Gasping For Air?

 

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley,...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 19, 2016 5:50:37 PM
Three Things You Need to Know About Social Selling

There’s no escaping the fact that we live and conduct business in a social world. Harnessing social technology is clearly...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 2, 2016 6:12:17 PM
CXO Selling: Three Things Enterprise Salespeople Can Learn from Management Consultants

Enterprise sales teams struggling with CXO selling should take a page out of the management consultant’s playbook. Because...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 16, 2016 12:42:42 PM
Anatomy of an Executive Profile: How We Do It

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 25, 2016 2:15:58 PM

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