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CXO Priorities, Cloud

The Moment of Truth: Can Your Customer Count On You in a Catastrophe?

As a nation we’ve been fixated over the last few weeks on hurricanes and other natural disasters. For those of us at a distance it seems like an overwhelming human crisis. For those caught up in the center of it, there’s no doubt that it is. But it’s also a business crisis. 

In 2017 Hurricane Harvey made landfall in Texas while Hurricane Irma made landfall along the eastern gulf coast. According to GeekWire, major cloud providers like IBM have data centers in the impacted area. Internet backbone company Level 3 also is home to a facility there. Then there are some of the world’s largest oil and gas companies. There are data center operators, like Equinix (also with three facilities in the Miami area) and Data Foundry, co-location providers, and, of course, any other kind of business you can imagine in a large metropolitan area—from healthcare organizations to financial institutions to manufacturers.

The Moment of Truth: Can Your Customer Count On You in a Catastrophe?

As a nation we’ve been fixated over the last few weeks on hurricanes and other natural disasters. For those of us at a...

CXO Event Preparation: 5 Ways to Increase Your ROI

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley,...

Leverage Your Own CXOs for Better Event ROI

If you’re a technology marketer, you’re likely looking at the calendar, anticipating a fall season packed with industry...

DO YOUR HOMEWORK:  Research Tips for Sales Relevance

 

As a 25-year veteran of B2B enterprise sales, I’m always looking for ways to enhance and sharpen my skills. I recently...

Digital Technology: If Digital is a “Business Thing,” Vendors Must Be in the C-Suite

In recent years CEOs have commonly handed off digital to CIOs or have hired Chief Digital Officers to own the digital realm....

Executive Engagement: The Five Biggest Goofs Sales Teams Make with C-Level Executives

Longing for the good old days? You know, the Mad Men school of closing sales over leisurely three martini lunches or a game...

Do Your C-Level Events Leave You Gasping For Air?

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley,...

Customer Retention: The Case of Your Disappearing Customers

One of the fundamentals of customer retention is that it generally costs organizations more to acquire a new customer than...

Five Things CIOs Want You to Know

As you’re strategizing for new business, your staff is probably gathering data, pulling together sales materials, and...

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