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C-Suite Selling, Disruptive Technology

Why Tech Vendors Should Be Selling to the C-Suite

If you’re a tech vendor selling “digital transformation,” one of the best articles you can read right now is a piece by Thomas M. Siebel in December 2017’s McKinsey Quarterly that explains how big data, IoT, and AI have become so disruptive that they have inverted the traditional dynamics of technology leadership.

Why Tech Vendors Should Be Selling to the C-Suite

If you’re a tech vendor selling “digital transformation,” one of the best articles you can read right now is a piece by...

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