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Account Planning, Emerging C-Level Titles

Keeping Up With Emerging C-Level Titles: Which Matter Most?

At the beginning of 2017, Ford Motor Company decided to take a leap of faith and create a new C-level position: Chief Brand Officer. They hired brand expert Musa Tariq away from Apple, where he had been Global Marketing and Communication Director for Retail. The guy clearly knows something about brands, having also been with Nike, Burberry, and ad agency Saatchi & Saatchi.

Sharon Gillenwater
By Sharon Gillenwater
on Nov 13, 2017 2:32:15 PM
   
Keeping Up With Emerging C-Level Titles: Which Matter Most?

At the beginning of 2017, Ford Motor Company decided to take a leap of faith and create a new C-level position: Chief Brand...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 13, 2017 2:32:15 PM

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