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Enterprise Marketing, Account Based Marketing

CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology. Gosling now holds the position of Global Head, ABM and Pursuit Marketing at DXC Technology.

Whenever we can, we like to interview our customers and share their wisdom, best practices and success stories with our Boardroom Insiders community. Recently we spoke with Dorothea Gosling, who leads CSC's Account Based Marketing Center of Excellence, and is currently busy standing up a global strategic Pursuit Marketing practice.

CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology....

Why ABM Is Such a Hot Topic

Account-based marketing (ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are...

3 Crucial Takeaways from Your Marketing and Sales Systems

Customer Relationship Management (CRM) systems enable you to compile details about leads and customers so you can target...

How To Achieve Better Marketing and Sales Alignment: Step 1

Let’s be honest, the line separating most sales and marketing teams is more like the Great Wall of China than a line in...

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