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Enterprise Marketing, Account Based Marketing

CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology. Gosling now holds the position of Global Head, ABM and Pursuit Marketing at DXC Technology.

Whenever we can, we like to interview our customers and share their wisdom, best practices and success stories with our Boardroom Insiders community. Recently we spoke with Dorothea Gosling, who leads CSC's Account Based Marketing Center of Excellence, and is currently busy standing up a global strategic Pursuit Marketing practice.

Sharon Gillenwater
By Sharon Gillenwater
on Jan 21, 2017 12:28:10 AM
   
CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology....

Sharon Gillenwater
By Sharon Gillenwater
on Jan 21, 2017 12:28:10 AM
Why ABM Is Such a Hot Topic

Account-based marketing (ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are...

Sharon Gillenwater
By Sharon Gillenwater
on Feb 11, 2016 1:35:30 PM
3 Crucial Takeaways from Your Marketing and Sales Systems

Customer Relationship Management (CRM) systems enable you to compile details about leads and customers so you can target...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 29, 2015 8:10:00 AM
How To Achieve Better Marketing and Sales Alignment: Step 1

Let’s be honest, the line separating most sales and marketing teams is more like the Great Wall of China than a line in...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 17, 2015 5:51:00 AM
How "Spoon Feeding" Sales Drives Bigger Enterprise Deals

Despite increasing levels of personalization and targeting in the consumer realm, the enterprise has a long way to go when...

Sharon Gillenwater
By Sharon Gillenwater
on May 15, 2014 12:55:00 AM

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