<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=736814813099632&amp;ev=PixelInitialized">

Subscribe to Email Updates

Select Topics

Latest Blog Post

Executive engagement, CIO Priorities

CIOs Sound Off on How Vendors Can Measure Up

Most tech vendors say they want to be seen as trusted partners, not faceless product pushers. And many of their ultimate customers—CIOs—also say that they are looking for more from their vendors than transactional relationships. They want and expect more.

Sharon Gillenwater
By Sharon Gillenwater
on Apr 30, 2018 4:30:57 PM
   
CIOs Sound Off on How Vendors Can Measure Up

Most tech vendors say they want to be seen as trusted partners, not faceless product pushers. And many of their ultimate...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 30, 2018 4:30:57 PM
Four Reasons Why You Should “Listen to the Whole Album” When it Comes to Executive Engagement

My college roommate was, and still is, a music fanatic. I guess I’m dating myself, but back then he was a member of all the...

Lee Demby
By Lee Demby
on Apr 26, 2018 11:49:43 AM
The Art of Storytelling in Enterprise Sales

This article originally appeared on LinkedIn here.

The art of storytelling is suddenly everywhere. Within the space of two...

Sharon Gillenwater
By Sharon Gillenwater
on Feb 13, 2018 1:59:46 PM
Executive Engagement Strategy: Why Do C-Level Executive Agendas Matter?

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level...

Sharon Gillenwater
By Sharon Gillenwater
on Feb 6, 2018 11:44:07 AM
Optimize Your C-Level Events: How to Secure C-Level Executive Meetings Before Your Event

“The only vendors I take the time to meet with are those that have shown they have done their homework and understand me and...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 23, 2017 8:00:00 AM
C-Suite Engagement: Can It Scale?

Is C-Suite engagement a priority in your sales strategy at your company? If so, you are probably having discussions about...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 29, 2016 5:05:45 PM
What LinkedIn Isn’t Telling You

LinkedIn is beyond amazing. Those who remember what it was like before LinkedIn know that it has transformed so many aspects...

Sharon Gillenwater
By Sharon Gillenwater
on May 19, 2016 2:00:31 PM
How Salesforce Is Winning Nine-Figure Deals

On a February 2016 earnings call, Salesforce execs crowed about having “the absolute best quarter we have ever had,” capping...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 30, 2016 8:00:39 PM
What B2B CEOs Can Learn From Their B2C Peers

“'It’s great to meet customers. I can get their insights and understand what they’re looking for. What I don’t want to do is...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 18, 2015 5:04:49 PM

Leave a comment

Written by
Written by Author