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CXO Insight, Executive Profiles, C-Suite Selling, CEO Profiles, C-Suite

Anatomy of an Executive Profile: How We Do It

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and concerns is powerful. It helps you determine how your solutions can fit their business needs and how you can become their trusted partner. And, it doesn’t hurt if you can connect with the people themselves on a personal level.

That’s why we research and prepare executive profiles in such depth. It’s our goal to provide sales and marketing teams with as much solid, relevant information about each individual as is publicly available. Since we often get questions from our customers about how we do it, we thought it was time to show you how the sausage is made.

Sharon Gillenwater
By Sharon Gillenwater
on Jul 25, 2016 2:15:58 PM
   
Anatomy of an Executive Profile: How We Do It

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 25, 2016 2:15:58 PM
What Real CXO Insight Looks Like…and How to Connect the Dots

Day in and day out we conduct deep research on the c-suite so you don’t have to. We look for CXO insight that helps sales...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 30, 2016 3:27:25 PM
How Four Companies are Revamping Their C-Suite in 2016

For most organizations, January represents a fresh start—and a good time to launch new strategies and initiatives. At least...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 19, 2016 10:22:00 AM
Do You Get How CIOs Measure Success?

If your aim is to increase sales of your tech solutions to CIOs and CTOs, your sales force must know how your products and...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 12, 2016 3:00:00 PM
The Next Hot CXO Title: Chief Marketing Technologist

According to the Harvard Business Review, "marketing is rapidly becoming one of the most technology-dependent functions in...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 16, 2014 12:29:00 PM
Enterprise Sales Pitfalls: Don't Let This Happen To You

How confident do you feel going into a sales call with an executive decision maker?

Sharon Gillenwater
By Sharon Gillenwater
on Nov 12, 2014 8:20:00 PM
Tips for C-Suite Sales Call Prep: How to Have a Business Conversation

When it comes to meetings with C-level executives, a whole new level of sales readiness is required. Unlike your mid-level...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 5, 2014 3:47:00 PM

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