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CXO Insight, Research Tips, CXO Research

The Realities of CXO Research

CXO research must be done.  Are you up to doing it yourself?

Read any sales and marketing publication and you’re bound to be lectured on the importance of knowing your customer. Knowing your customer can mean different things, but when it comes to big-ticket enterprise sales, we believe it boils down to understanding who they are as individuals, what they do, their business strategy and goals, and the obstacles that stand in the way of their success.

The Realities of CXO Research
CXO research must be done.  Are you up to doing it yourself?

Read any sales and marketing publication and you’re bound to...

DO YOUR HOMEWORK:  Research Tips for Sales Relevance

 

As a 25-year veteran of B2B enterprise sales, I’m always looking for ways to enhance and sharpen my skills. I recently...

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